For the entrepreneurial value proposition statement I have paired with Kyri to make it more distinct. Reflecting on the the David Kolb’s learning cycle (1984) I think I would fall into “abstract conceptualization”. It is easy for me to learn and reflect on the secondary research + convert it into a structured proposition. But I do feel like most of these styles would work for me.

Key words : environmentalism, green, Enviropreneurial, ethical and green consumerism, humanistic economics, green credibility seeking, green procurement and presumption, and green whispers, Accreditation

The category of this idea by Ansoff (1988) is: Existing market (customers of the companies and businesses, who value ecological and/or ethical agendas) – new product (search engine that provides greater transparency during shopping process) – Product Development

The initial version of it was :

For modern conscious shoppers who desire to live a sustainable lifestyle, our website “Sourced”, is the only independent search engine among all browsers and e-market spaces for shopping which provides commercial transparency for the buyer, because it categorizes businesses by consumers’ supported values.

We felt like the proposition felt a bit long, so our main goal was to shorten it while capturing the essence of it.

For the target market there were such suggestions as:

Ethical consumers; For shoppers who prefer ethical consumerism ; Ethically conscious shoppers

Another part that needed a slightly bigger change was the Single Most Important Factor, as “supported values” seemed a bit vague. It needed specification and referencing towards other companies with the same goal.

Final version of it is:

For ethically conscious shoppers, “Sourced” is the only independent and transparent e-market space and search engine amongst all other similar platforms, because it categorizes businesses by social, ethical and environmental preferences and accreditation.

Kyri Chrisostomou’s EVPS

First version of EVPS:

For flourishing local community groups, Patchworks talks and workshops are the most the most accessible, holistic and educational therapeutic arts for wellbeing service amongst all community arts providers as they are informed by the art therapies, neuro arts and logotherapy, delivered by non-clinical facilitators.

“Flourishing local community groups”:

• For local community groups
• For people struggling with isolation
• For people in need of connection, creative outlet and support within their local community ( A desire of creativity, Psychological support)
• For underserved community groups
• Local residents

“For people in need of connection, a creative outlet and support in their local community” – Sounded right, but still a bit too long.

Final: For people in need of creative support in their local community

talks and workshops – already insinuated further in the EVPS

Final version of EVPS:

For people in need of creative support in their local community, Patchworks are the most accessible, holistic, and therapeutic ‘arts for wellbeing’ workshops, amongst all community arts providers, because they are informed by the art therapies, neuro arts and logotherapy, delivered by non-clinical facilitators.

The idea I have pitched over the intensive weekend was a website / search engine / platform which would help more conscious and ethically conscious costumers to shop with more transparency. Especially, when it comes to clothes shopping. I have been looking up some studies that talk about the group of people that do participate in the vintage/secondhand shopping and the reasons behind it was to understand what they are looking for in the experience and the product.

Some of the findings noted that (1) among young people who part-take in these activities there is a higher percentage of environmentally conscious individuals, however the factors of lower cost and a feeling of uniqueness and personal higher moral ground are also present. (U.S.A) Another source (2) additionally supports that claim, however it specifies that vintage shopping and secondhand shopping carry slightly different aims, as vintage shopping is more driven with by the feeling similar to treasure hunting, while second-hand is more likely to be driven by frugality. All the while, eco-consciousness plays an indirect role.

(1 ) Y an, R.-N., Bae, S.Y. and Xu, H. (2015), “Second-hand clothing shopping among college students: the role of psychographic characteristics”, Young Consumers, Vol. 16 No. 1, pp. 85-98. https://doi.org/10.1108/YC-02-2014-00429

(2) Cervellon, M., Carey, L. and Harms, T. (2012), “Something old, something used: Determinants of women’s purchase of vintage fashion vs second‐hand fashion”, International Journal of Retail & Distribution Management, Vol. 40 No. 12, pp. 956-974. https://doi.org/10.1108/09590551211274946

I understand that for practicality reasons we as students are taught how to interact with different softwares, which, I must admit, can be quite useful, especially in the new e-world. Unfortunately, to me, this platform does not seem very user friendly. I feel frustrated and fatigued after setting up my blog, which I was hopping would take the least amount of time.

Another point that worries me about these websites and softwares is that, as I recall, after 6 months after our graduation we will lose access to these blogs. As these blogs are not being graded this feels wasteful. Moodle, Outlook, myblog, online library… with the amount payed it seems highly unfair that students will lose access to all of this, especially after they become the alumni of the same university.