blue – sustainable clothing stores; red – eco friendly clothing; yellow – eco friendly clothing stores; green – eco friendly fabric; purple – eco friendly clothing uk (last 5 y.) dark blue – sustainable clothing stores; orange – eco friendly clothing; grey – eco friendly clothing stores; yellow – eco friendly fabric; light blue – eco friendly clothing uk (last 5 y.)
If to analyze the trending line (UK), it is noticeable, that the interest towards eco friendly clothing for many searches has peaked 2020-2021 and has been decreasing. Therefore, it can be concluded that time and interest in these topics are not correlated.
search: eco friendly clothing, blue – UK, orange – US
The same tendency can be seen in another group – USA residents. And even though US market seemed richer in interest in the last 5 years, at the moment the rate of searches towards eco friendly clothing of both countries is at the same level, given the fact that USA has a greater population.
blue – EU Ecolabel ; red – B corporation; yellow – Global Organic Textile Standard; green – eco label ; purple – eco friendly clothing ( last 5 y.)
when it comes to eco friendly approach to fashion UK residents are seen as one of the top interested groups (for searches like : eco friendly clothing, sustainable clothing stores, eco friendly clothing stores, eco friendly fabric).
In comparison search: eco friendly clothing uk > search: eco friendly clothing stores (worldwide).
Many of the eco- related searches have peaked during covid and have been decreasing ever since.
In comparison: people are more likely to look for/learn about businesses that solve the problem rather that learn about the issues themselves.
When looking for eco friendly clothes people are simultaneously looking for other resons to buy some clothing piece, so the popularity of certain brand can also play a role.
